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Sustenance Allowance (via StartinUP)

Offered by StartinUP

Overview

The Sustenance Allowance is a component of the Uttar Pradesh State Startup Policy, administered through StartinUP, the state's nodal startup portal. It provides monthly financial support to help idea-stage, DPIIT/state-recognized startups cover operational expenses during their initial growth phase, for up to 25 startups per incubator per year.

Eligibility

  • Startup must be recognized under the UP State Startup Policy
  • Allowance is targeted at startups at the idea stage, capped at 25 startups per incubator per year
  • Startups with women, transgender, or differently-abled cofounders holding more than 26% equity are eligible for an additional 50% incentive

Funding Purpose

The allowance is meant to cover a startup's operational expenses during its initial growth phase, giving idea-stage founders monthly financial support before they generate revenue.

Application Process

Applicants register their startup and apply through the StartinUP portal (startinup.up.gov.in) or contact the startup helpline (0522-4130303, Ext. 302) for detailed procedural guidance.

Apply Now ↗

How to Apply

  1. 1Click "Apply Now" above and submit your application directly on the official page.
  2. 2The offering organisation screens applications against its own eligibility criteria.
  3. 3Shortlisted applicants may be invited to a pitch or interview round.
  4. 4The final decision rests solely with the offering organisation.
  5. 5There is no guarantee of funding at any stage.

Before You Apply

  • ZeedFund is an independent tracker, not the offering organisation or a funding body.
  • Verify current eligibility, funding amount, and deadline on the official page before applying. Details can change after we last verified them.
  • Once you apply, all follow-up (screening updates, interview or pitch invites, and the final decision) comes directly from the facilitator, incubator, or investor, never from ZeedFund. Check their application portal or email yourself for status updates; we won't have visibility into it.